Memjet OEM partners have been showcasing the latest Memjet-powered, high-quality color label systems. These solutions, ranging from desktop printers to narrow web press applications, enable the fast, on-demand production of color labels, giving manufacturers, printers and brand owners greater flexibility and cost savings.

“Changes in consumer behavior are creating both challenges and opportunities for today’s label providers,” says Kim Beswick, general manager of Desktop and Mini Press Systems at Memjet. “Increasingly, consumers are looking for products that provide an experience—whether it is choosing locally produced products or selecting products that have been personalized or customized to their specific tastes.

“Local and customized products are produced in much smaller quantities. So to capture these labeling opportunities, printers must move away from the production of high-volume, monolithic labels and find digital solutions that can support short-run, variable label production,” Beswick says.

At Labelexpo, Memjet partners have been demonstrating Memjet-powered solutions that give printers flexibility in how they adapt to the short-run label opportunity.

Visitors have seen demonstrations of these Memjet-powered labeling solutions in the stands of these OEM partners:

• Afinia
• Astro Machine & Tasco
• Colordyne Technologies
• Digikett
• Lemorau
• New Solution
• Printing Innovation
• Trojan Label
• VIP Color Technologies

Beswick concludes, “Whether you are a veteran at printing colorful product labels digitally and are now searching for new capabilities, or you are looking to be inspired with new ideas about how to economically break into the digital market, Labelexpo—and these Memjet solutions—can inspire you to think creatively about new ways in which labels can move your business forward.”